Can you comment on the differences between mashups as the means to aggregate data using standard to present in different consumption channels vs. using mashups to invoke services to perform functions/business processes that execute a backend application task (if that's even relevant for mashups)?

Mashups can call any service that exposes itself using standards. Mashups don’t discriminate between an atom service or a BPEL process that exposes itself as a WSDL.

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